S3E02: Andy Hoar | B2B Midmarket Commerce
Update: 2025-08-05
Description
Join Jason Nyhus in this episode of "Commerce Famous" as he sits down with Andy Hoar, a renowned figure in B2B ecommerce. Discover Andy's journey from economic consulting to becoming a pivotal voice in ecommerce. They delve into the evolution of the industry, the importance of market signals, and the unique challenges and opportunities within the B2B space. Tune in for a deep dive into the world of B2B commerce and the underserved mid-market, as Andy shares insights on his newly released Paradigm B2B analysis of the leading platforms, and the role of Agentic AI in shaping the future of commerce.
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